About

We’re an award-winning, independent company. For 12 years we’ve been using research, behavioural insight and marketing techniques to create economic and social value for our clients.

Understanding our clients and their stakeholders, whether customers, patients or service users is central to everything we do.

In an age where populations are more dynamic than ever, and the challenges they present are multi-faceted, we’re passionate about getting to know people then turning that insight into realistic solutions that get practical results
John Isitt, Founder and Director of Insight

We live by our values, which are the foundation of our work:

  • People first – we start by getting to know the target audience and front-line stakeholders, so that they define the ‘problem’ and what success looks like.
  • Innovative and bold – we use behavioural insights and co-creation to give us the evidence to build solutions that deliver significant and long-lasting improvement
  • Pragmatic – we focus on cost-effective interventions that deliver practical benefits. Form always follows function
  • Change for good – we measure our success by the sustainable economic and social value we bring to our clients and the people they serve.