Stories Sell

Thanksgiving & Cyber Monday is now behind us. 

We are now officially in the #Holiday2020 shopping season.

Despite the challenging circumstances, the pandemic has only accelerated the collective quantum jump into Social+Ecommerce-First brand experiences that drive brand experiences and sales. 

Which only means only that those brands with a good story game are going to come out as winners. Especially if you are one with a conscious story to tell. 

And then there are brands that still rely on Email to drive awareness and engagement. As a medium of driving brand engagement and excitement during the holidays, Email is simply not exciting and engaging enough.

No one really ‘loves’ emails from brands. No one opens up their inboxes with the expectant feeling of ‘How is my favorite brand going to enrich, empower and entertain me through my inbox’. No one is looking for stories on an email.

If there is one tweet that shows how old school emails have become, one only has to notice the tweet from @MKBHD.

I rest my case. 

Conscious Audiences are much more @MKBHD than our aunts on Facebook. 

I am sure we all love to connect with our aunts. But that’s just holiday hygiene. 

For those brands that are looking to build a powerful tribes, it is imperative to build a mean story telling machine.

By ‘mean’, I mean ‘efficient’ and ‘effective’ and ‘aligned’.

When everyone has sales and discounts. The ones that have a better, more resonant stories to tell wins not just the sales game but more importantly the attention of the audiences that we work so hard to earn.

It’s better to get your story game on.

Conscious Audiences are waiting.