performance marketing strategy & solutions for modern CMOs

Where CMOs Win. With Confidence.


Unleash Impactful growth with Our Industry-Leading, full-stack Digital Expertise, data-rooted Optimization & the right Marketing Stack

Grow Forth. With Confidence.

Resonant is a specialist CMO advisory / marketing consultancy that works in the intersection of omnichannel strategy, data & contemporary advertising technology to solve your Growth goals.

Strategy

  • Investment Strategy Identify investment opportunities based on market moving insights & consumer / audience trends

  • Optimize advertising and promotional spending. Invest in products and markets on the basis of strategic imperatives and marketing ROI.

  • Visualize key bets. Simulate and evaluate key decisions’ costs versus benefits.

Audience

  • Omnichannel Strategy. Build & execute dynamic, full-funnel performance campaigns

  • Programmatic Reach & Optimization. Target and engage high-value audiences via Programmatic

  • Optimize the channel and campaign mix. Boost campaign and channel ROI in the short and long term.

Solutioning

  • MarTech. Identify and implement bespoke Martech solution stack for your unique needs

  • Analytics & Insights. Gain actionable insights based on campaign, sales and customer data to drive incremental ROI

The Trial-To-Tribe Journey

‘Trial To Tribe’ - Understand, Act, Optimize through the Customer Journey

Marketing funnels have evolved. Customers have more power now and brands are experimenting with new methods to grasp customer preferences and boost growth. Our 'Trial-To-Tribe' process assists leadership teams in comprehending and acting upon the relevant metrics at each stage of the customer journey for overall and specific growth.

Clients who have loved working with us:
EXPO2020 Dubai, Coca-Cola, Sanofi, P&G, Maybelline Garnier, Nestlé, BMW, UBS, Disney Destinations, TXU Energy, Microsoft, Air Asia, Malaysia Airlines, Sony, Xperia, Honeycomb Global, Malaysia Airlines, Datawrkz, WandX, Unicred

Why us?

Interdisciplinary

We bring together the best of brand strategy, marketing tech and media solutioning to drive your ROI

Trial-To-Tribe

Our unique process and solutioning is designed to equip the progressive marketer to build powerful audience journeys

Tech + Data Rooted

First-hand experience in architecting & implementing mar-tech and ad-tech products + solutions for large Fortune 50 brands from the ground up.

Fortune 50 Work Ex.

Leadership experience in driving digital, integrated and mar tech / ad tech solutioning for multiple Fortune 50 brands across key global markets

What is relevant & resonant for your Customers - in each stage of their path to purchase - is A result of Creativity & smart Science coming together

Advertising as we know it is being transformed as you read this. Prime drivers of this change are proliferation of data and the ascendence of realt-time, active & passive compute capabilities (AI / ML) that allow for predictive and prescriptive marketing intelligence derived from data to drive audience engagements that incrementally relevant and resonant.

This makes modern marketing incredibly dynamic. When this is done beyond the context of just pure performance and rightfully includes the objective of building a brand that commands love, loyalty and lasting connections with its customers, it becomes a discipline where creativity, research, strategy, technology and analysis meet.

This is precisely what we do at resonant. We work with modern CMOs who are keen to:

  • Elevate their customer experience at every touch point of their customer journey

  • Build personalized connections with their customers leveraging the power of data

  • Integrated contemporary omnichannel strategy & tactics to drive specific KPIs

  • Leverage iterative execution & analysis to optimize performance

  • Realize & maximize efficiencies through modern technology & automation

We are here to dispel the distinctions between creativity & performance and help CMOs drive meaningful growth that delights all your stakeholders - most importantly your customers.

Sincerely,

Ram

Ram Raja
Principal, Resonant

Have a specific audience Engagement goal in mind?
Drop us a note at hello@resonant.agency