Your marketing stack isn’t broken
It’s misaligned
Resonant aligns story, system, and scale - helping brands design and deploy AI-enabled marketing systems that perform in the real world.
Smart strategy, backed optimal solutioning - to help you win the modern marketing complexity.
The Problem We Solve
The problem isn’t technology. It’s alignment.
Most brands don’t have a technology problem - they have an alignment problem.Their message, media, and measurement all work - just not together.
When story and system drift apart, campaigns lose conversion, spend loses scale, and dashboards lose truth.
Momentum leaks through misalignment - and every marketing dollar works harder than it should.
Resonant fixes that alignment.
We turn fragmented marketing stacks into connected growth systems - where creativity, data, and AI compound into long-term performance.
Across APAC, the U.S., and the Middle East, we’ve helped ambitious brands and AdTech/MarTech innovators achieve exactly that.
What We Do
We don’t sell more tools. We engineer marketing alignment.
We design marketing systems that work - and we help teams implement them. Resonant operates at the intersection of strategy and solutioning, ensuring your AdTech, MarTech, data, and media actually translate into growth.
Stack Alignment & System Design
We identify where your marketing system is leaking energy — across message, media, data, and measurement — and define exactly what needs to change.
This includes:
AdTech / MarTech architecture review
CDP & identity strategy
AI opportunity mapping (build vs buy)
Measurement and signal design
Outcome: A clear, executable system blueprint — not just a deck.
Fractional CMO & System Orchestration
For organizations navigating scale or complexity, we embed senior leadership to orchestrate both decision-making and execution.
We align:
internal teams
external vendors
platforms and workflows
So strategy doesn’t stall at planning - it moves into action.
Marketing Solutioning & Implementation Enablement
We support hands-on implementation where it matters most - ensuring strategy translates into working systems.
MarTech & Automation Setup / Troubleshooting
CDP, AI-augmented journeys, triggers, segmentation, workflowsPerformance Media Activation
Audience deployment across Meta, Google, retail media & programmaticMeasurement & Analytics Implementation
GA4, dashboards, attribution signals, funnel visibilityAI & Decision Workflows
Lead scoring, prioritization models, enrichment, experimentation frameworks
Solutioning is delivered through a vetted network of on-demand specialists, governed by Resonant’s strategy and system design.
GTM, Growth & Performance Solutioning
We don’t just define growth frameworks — we help deploy them.
This includes:
GTM system design and rollout
audience and activation strategy
performance media enablement
automation and funnel execution
Outcome: Aligned launches that scale predictably, not episodically.
Selected Credentials
EXPO Dubai 2020 : Full-funnel system design and media orchestration → 28M visits, seven-figure media savings
Coca-Cola (India & APAC): Integrated storytelling, digital systems, and activation → 5× audience scale, sustained brand lift
Datawrkz (B2B / AdTech SaaS) - Stack alignment, ABM + programmatic solutioning → 275% MQL lift, 47% revenue growth
Multiple Cultural & Media Brands- Audience systems + monetization workflows → Scaled communities into predictable revenue engines
(Detailed case studies available on request.)
What Makes Us Different
We don’t optimize in silos.
We design and deploy systems where storytelling and performance reinforce each other.We speak both languages.
Brand strategy meets AdTech / MarTech execution - without translation loss.We think like builders.
AI and automation are applied pragmatically, through real workflows - not slogans.We prove it.
Every engagement ends with measurable outcomes and operational progress - not just insight.
Most consultancies bring experience from one market. Your challenges span many.
Having led marketing and AdTech transformation across the U.S., Dubai, Thailand, and India, Resonant combines global systems thinking with execution leverage through Bangalore’s deep talent ecosystem.
This allows us to:
Design at a global standard
Deploy efficiently
Adapt to local realities
Move faster without sacrificing quality
Global Perspective.
Local Precision
Why Clients Choose Resonant
Clarity that leads to action.
We don’t stop at diagnosis - we help teams implement what matters.Systems that work in the real world.
Strategy, media, data, and technology move together.Momentum, not dependency.
Clients gain capability, confidence, and forward motion - not vendor lock-in.
About Ramakrishnan Raja
Principal, Resonant
Ramakrishnan (Ram) Raja brings over 17 years of global marketing and AdTech leadership across the U.S., APAC, and the Middle East.
He has led digital transformation for Fortune 50 brands like Coca-Cola, Microsoft, and Disney, launched IPG Mediabrands’ AdTech arm (Kinesso) in Southeast Asia, and built campaigns that turned data, creativity, and technology into measurable growth.
At Resonant, Ram helps CMOs and founders align story, system, and intelligence - turning fragmented marketing ecosystems into connected growth engines that resonate and perform.
“Good marketing is where advertising meets algorithm - where psychology meets probability.
My job is to make your message, media, and machine work as one - powered by human insight and intelligent systems that scale.” - Ram Raja
In The Media
Let’s Make Your Stack Work.
If you’re a CMO or founder who needs both strategic clarity and hands-on solutioning - without agency bloat, let’s talk.