Our Work

Clients come to us for clarity and precision in navigating the complexities of modern marketing and technology.

From crafting omnichannel strategies and optimizing programmatic reach to implementing the right martech stack, we deliver bespoke solutions that transform challenges into opportunities and drive lasting success

Our Work

EXPO City Dubai: Expanding Global Reach & Reputation - Powered by Data

The Firdaus Orchestra of EXPO City Dubai (the world’s first all-women orchestra) needed to expand its audience globally and increase revenue while reducing skyrocketing marketing/media costs. We implemented a data-driven strategy that focused on:

  • Crafting a unique audience journey that gravitates towards Firdaus’ unique / signature work/content

  • Creating personas across key markets based on listen history and personal music tastes

  • Using audience behavioral data for targeted content-led advertising that drives listens across key channels

  • Optimizing media spend through Programmatic CTV in key markets. Primarily driven by DV 360.

  • Developing personalized musical experiences based on first-party data from CRM

This approach led to significant results:

  • Fan base grew from 10,000 to 180,000 in 90 days

  • Media costs reduced by $350,000 (90% savings) over 2 months

  • Reached 120 million people in key markets within a year

By leveraging data and optimizing their digital strategy, the orchestra dramatically increased their global reach while significantly reducing costs.

EXPO 2020 Dubai: Delivering World-Class Travel Metrics through Personalized Travel Journeys

EXPO 2020 Dubai needed to boost attendance and ticket sales from India while keeping marketing costs in check. India was the event’s top source market. We implemented a data-driven, multi-channel strategy that:

  1. Used personalized, location-specific campaigns

  2. Engaged potential attendees across various digital platforms

  3. Optimized reach through programmatic advertising

This approach led to impressive results:

  • 28 million visits from India, ranking #1 among participating nations

  • $2 million in direct ticket sales

  • $750,000 saved in media costs

  • 1 billion media impressions across paid, owned, and earned channels

By using targeted digital marketing and personalized messaging, EXPO 2020 successfully made India its leading market contributor, setting a new standard for large-scale event promotion.

Datawrkz: Accelerating Growth with B2B Programmatic & ABM Strategy

Datawrkz aimed to grow in the US mid-market, focusing on improving lead quality and conversions in sectors like QSR, Retail, and EdTech. They implemented a comprehensive Account-Based Marketing (ABM) strategy that:

  1. Optimized their sales pipeline

  2. Used personalized campaigns across digital channels

  3. Leveraged programmatic advertising for precise targeting

This approach yielded significant results:

  • Lead quality increased 3 times

  • Lead conversion doubled

  • Overall revenue grew by 47%

  • Datawrkz established thought leadership in Connected TV and Retail Media

By using targeted ABM and programmatic advertising, Datawrkz successfully improved its sales performance and positioned itself as a leader in the competitive US market.

AdTech & MarTech Powered Resonance. Delivered.