From insights to baht
Discover how Thai businesses are transforming data into profit in Thailand’s booming digital economy. Insights from the Martech Summit Bangkok highlight the power of data-driven personalization, customized frameworks, and PDPA compliance to drive growth and consumer trust. Read more!
TTD launches Ventura. A Bold Step in CTV, But the Hard Work Starts Now.
The Trade Desk’s new CTV operating system, Ventura, promises to revolutionize streaming TV advertising by fixing inefficiencies and putting advertisers first. But with established players like Roku and Amazon Fire TV already dominating the space, will Ventura succeed? This blog explores what Ventura means for advertisers and CMOs, and how to approach this bold new step in CTV
The Great Google Cookie Flip-Flop
Supercharge your Personalization Game with Gen AI
BreaKing the brand vs. Performance silos
From Consumerism to Audience-ism
Words matter. Especially if you are conscious brand. Seeing the world as a pool of consumers is old school. Seeing them as our audiences sets us up for abundant audience love.
The ‘funnel’ is dying
