TTD launches Ventura. A Bold Step in CTV, But the Hard Work Starts Now.

The Trade Desk’s new CTV operating system, Ventura, promises to revolutionize streaming TV advertising by fixing inefficiencies and putting advertisers first. But with established players like Roku and Amazon Fire TV already dominating the space, will Ventura succeed? This blog explores what Ventura means for advertisers and CMOs, and how to approach this bold new step in CTV